Be the Light

Be the Light

We work with a fabulous company called LulaRoe who loves color & happiness and who can deny that? They hold leadership conferences three times a year and we are fortunate enough to produce all of them. This recent one took place at the Riverside Convention Center and the theme was BE THE LIGHT.

Our opening party was held at a Roller Rink and everyone skated the night away! Our closing event was at March Air Base where we had America’s Got Talent Light Dancers lite up the night under the full moon. It was an EPIC event of dancing, food and great conversations. 








BING, the Microsoft Search engine is pretty busy and we teamed up with our friends at Invisible North on a few summits for their Travel and Auto partners in Seattle at the Museum of Flight  and Los Angeles at the Car Museum respectively.

They were so elated with what we accomplished at their summits they asked us to create a BingsGiving in 4 cities over the course of a week to give back to their clients and the communities. We held court at The FareStart in Seattle, The Perennial in San Francisco, Big Daddy’s Antiques in LA and The Intrepid in NYC.

The nights were filled with lots of food and lots of Giving. We created a Giving Wall and encouraged guests to bring gently used clothes and canned goods in order to receive pins to play games like cards and checkers. The best outcome was the nostalgic feeling of Thanksgiving in your parents house– board games and all!

*All pictures from the Los Angeles Event

Vendors: Erik Voake Kreate Catering , Big Daddy’s Antiques, Mustard Lane,

Magic Makers

Magic Makers

We teamed up with the LulaRoe crew in July and we can’t even begin to tell just how much FUN they are. I mean we had a pretty hefty job of fabricating, designing and producing a 6000 person event at three locations in a span of 3 days but we pulled it off and the results are breathtaking.

LulaRoe, if you aren’t familiar with them, is taking the direct sales market by storm and putting color and leggings back on the map. Not only are they a truly awesome group but honestly they are making women (and men) seriel entrepreneurs and empowering them to take over their lives and the lives of their families. Its pretty amazing.

Quick stats on the event for 6000 consultants 

Ontario Convention Center – 2 days of shopping, presentations + lunch where we designed the registration area, stage, fashion presentation, fashion vignettes, seating + lunch areas and signage.

Splash Kingdom – Opening party at local water park where we designed the stage, signs, and worked with Confetti Systems to make some awesome tassels!

Huntington Beach – Closing Party in Huntington Beach where Andy Grammar performed and we designed a killer sand castle photo moment, corn hole, lots of food and awesome seating areas.

Vendors: Confetti Systems, Messex Industries, Invisible North, Ese Events, Yeah Rentals, Smilebooth, Nu California and more.


Lately we have been working with not only some incredible brands but some amazing agencies whose vision and ideation process astounds us. One of those agencies is Imprint Projects who we have worked with throughout the years on many projects but this past one takes the digital cake. Imprint approached us about an exciting project with Google for the Google Play Music group. No stranger to the music world (and a few google searches) we helped to produce a Music Wall, Virtual Reality Demo and everything in between to get em up and running in Mountain View for the Google I/O Developers conference in May 2018 for 7000 people. VT Pro Design provided the guidance, build and technical support on the Music Wall and VR Demo where Obscura Digital dove headfirst into making the Connections Wall literally “connect” with people.

Lots of components went into bringing this things to life but to sum it up take a look at the below and be sure to check out the making of video. Its ABFAB.

Google Play Music Zone at Google I/O

The space aimed to show how Google is bringing the magic of Google to the future of music. To deliver on this promise Google developed three unique installations to awe and inspire attendees, including:

Google Web 9


A touch screen installation allowing users to discover music in an entirely new way: powered by the Knowledge Graph. Users explored an immersive visual interface and discover interesting connections that exist between artists, albums and songs. 

Google Web 7

Google Web 8


A large-scale LED installation comprised of over 3,000 earphone jacks and dynamic visuals which emphasize how Google Play Music leverages context to serve the right song at the right time.

Google Web 5

Google Web 6

Google Web 2


Using innovative video and audio technology and Google Cardboard, the experience served up a new type of music video—reimagining Queen’s iconic track, “Bohemian Rhapsody.” 

Google Web 3

Shake Shack x Infatuation


Burgers and Fries, need we say more!


When I used to live in NYC I would leave work, rain or shine, and walk to Madison Square Park on 23rd and Broadway, a few blocks from my office. Among the natural park setting was a small building dubbed “Shake Shack” and a huge long line of people. You must wonder why one would wait over an hour for a burger but then you’ve clearly never had a Shake Shack burger and fries. It’s simply delicious.

When I switched coasts I turned to Inn n Out (equally awesome) as there was no Shack in the state of California. Well the burger gods have shined upon me now since Shake Shack has made its Los Angeles and I was lucky enough to help plan this event. With an amazing team of people including the wickedly awesome and humorous Infatuation we set up a parking lot and factory party in Vernon CA. Over 2000 people made the trek to apron squad mavens HQ Hedley and Bennett for burgers and fries cooked up by the magicians of Shack.  Infatuation handed out survival fanny packs complete with wipes, sunnies and wristbands while The Flashdance had the crowd rocking to the beats. It was a very visual event with painted walls that served as our instagram backdrop, Geronimo Balloons  swaying to the tunes while custom Jenga and Cornhole acted as physical entertainment. Did we mention we put The Flashdance up in the treehouse? Yes there was a treehouse. And a slide and a zipline. Amazeballs.

Having a party in an apron factory was simply awesome awesome. The factory served as the perfect place for attendees to enjoy themselves and to announce the arrival of Shake Shack to Los Angeles. Be sure to check out The Infatuation for updates on latest restaurants launching not only in LA but all over the country and reviews on them.

Photos by Mary Costa 



Inside Hedley + Bennett


Line for Burgers and our Insta Wall

shake shack la_hedley_infatuation_hollyliss (21 of 28)

The Infatuation Survival Kits


Custom Jenga


Bourban Lemondae (yummo)

Shake Shack Invite

The invite for foodies, celebs and friends


The piece de resistance!