Amazon Prime Video goes big and we were happy to be along for this momentous climb to create a “World Build” experience at Comic Con 2019. We took a 60,000+ sq. ft. parking lot in the middle of Downtown San Diego and created a world that housed 3 unique immersive-theatre experiences for marquee shows: The Boys, Carnival Row and The Expanse, lounges, VIP room, and more for 2019 SDCC. Teaming up with Tool of NA, we boss-girled the heck out of production logistics and supported all creative endeavors and fabrications. Did we mention we built a 48 ft tower?!
This event also WON two bronze CLIO AWARDS in the Event/Stunt and Experiential/Events category. We are so proud!
What We Did
We handled all production logistics and site builds for the Amazon Prime Video Experience at Comic Con. We worked with the city of San Diego to secure all permits and oversee all structural engineering documents to ensure safety of builds including the 48 ft tower and 20 x 40 ft LED Screen. All floor plans – including planning of and final layouts – were created by us. Creation of the registration site and subsequent line management. We hired and managed over 65 brand ambassadors who helped manage lines, greet attendees, reset activations, etc. Catering for 14,000 guests over 5 days and 300 staffers for one month, and all facility needs including restroom, power, lighting, AV, wifi, HVAC, flooring, turfing, tenting, and a pop-up kitchen.
Inside Carnival Row Experience
Highlights
14,000 attendees
350 Press Placements with over 33 Billion PR Impressions
Awarded 3 Clio Awards
Inside The Boys experience Inside The Expanse experience
Vendors:
We worked with a lot of vendors on this one. If you have inquiries into vendors and who did what please get in touch. Some of the main ones were: Tool of North America: Creative
Amazon Lockers set up their lockers at Coachella so attendees could order all the necessities needed for festival survival.
THE ASK
Utilize a 40 x 40 ft customized space that not only functions to accept and distribute deliveries but looks EPIC on the Coachella grounds serving as both a distribution center but also a cool photo backdrop.
We worked with Tool of North America as the Executive producers for the Uber Comfort: Comfort Club in the Chicago O’Hare Airport. A 30 x 30 set up inside the airport offering comforts economy class travelers aren’t used to seeing.
WHAT WE DELIVERED
Working with Uber and Clear Channel we secured the 30 x 30 ft space in Chicago o’Hares Terminal Two to house The Uber Comfort Club. Here economy class passengers could enjoy the comforts associated with Uber Comfort product like options to sit on the quiet or conversational side or indulge in a warm or cold beverage. Everything in the space tied back to a product feature. Guests also walked away with a promo card to redeem an upgrade to Uber Comfort. They also received comfort kits for their travel home which included an eye mask, ear plugs and warm socks .
Infatuation called about an amazing event they had cookin’ in LA to launch the new Microsoft Surface Go and we immediately answered – apron in hand.
The Infatuation team collaborated with the amazing chefs from Felix Los Angeles and Howlin’ Rays to curate a menu for media, influencers and actors. The result: an epic 6 course meal.
Many mahalos to Rais Case who came in and made some epic custom swag while Drawing Booth drew portraits of the guests using the Microsoft Surface Go and Mamas-Medicine Cocktails for the libations.
New York, New York you never cease to amaze! I had the pleasure of working along side some amazing individuals to put together three exciting activations for New Balance at the New York Marathon.
At Mile 16 we cheered on runners with a drum line from the Brooklyn United Music & Arts program to keep participants motivated with foam sneaker “hands” and posters!
We also put together a Run Hub. This was a base for runners to purchase official New Balance x New York Marathon merchandise, get their bibs, and hear panelists speak complete with fully custom lockers for runners to store their gear. Lastly, a station where friends and family could create custom posters to encourage the runner.
Finally, the medal wall at the Runners Pavilion in Central Park. A photo moment created for 65k runners to pose in front of.
Have a look at the video to see the whole event in action!
