by catlin | Jul 2, 2014 | Featured
We most recently put our Public Relations and Social Media hat back on and worked with the wickedly smart and talented VARIAL SURF TECHNOLOGY founders. Varial Surf Technology is driven to improve surfboard performance by focusing primarily on the core. They have sought out high-performance and low-weight core materials standard to the aerospace and motorsports industries and adapted those technologies to surfboard design and construction. This has resulted in developing three high modulus cores which give the boards enhanced strength-to-weight ratios, make them highly responsive, fast and give the surfer a multitude of flex options.
It was such a pleasure learning about this technology and devising a PR and Social Plan for them. As an avid surf junkie it was fun and interesting to see the direction the performance of surf is headed. These guys are revolutionizing the surf industry and are definitely a company to lookout for.
Founders Connor Edison and Parker Borneman
by catlin | Jul 2, 2014 | Featured
We love working with PANDORA and were thrilled when they asked us to produce an event with CHARLI XCX at the SONOS STUDIO in LA. Charli is an up and coming icono pop artist who has recently become almost famous on her collaboration with IGGY AZALEA on the song Fancy.
We knew it was going to be a very popular event due to the mega-hit “Fancy” and Charli did not disappoint.
The band playing
Charli XCX
The Crowd
by catlin | Jul 2, 2014 | Featured
We worked with one of our amazing clients to create a super top secret uber VIP experience at COACHELLA this year. We had an opportunity to have a presence in the Friends and Family area of the festival over the first weekend—which is strictly reserved for artists and usually no brands are invited. It becomes a total party where people BBQ, drink, play and listen to music and chill in the hot Coachella Valley air.
We decided to set up an airstream with the clients product inside for demo but because of the top secret nature we had no branding. It was all about the VIBE. The airstream from RENT AN AIRSTREAM was 25 feet long and also doubled as sleeping quarters for staff. We did a HUGE Costco run buying up the best ingredients for the perfect BBQ and then added in our personal design touches to make it welcoming complete with tea lights, bean bag toss, lounge areas and more.
Hundreds of people came through over the weekend despite the heat and enjoyed cocktails and dreams on us!
The Airstream
View Walking into the Friends and Family Area
One of 4 carts filled at Costco
by catlin | Jul 2, 2014 | Featured
We had a very special arrival in May, the birth of our son, and we wanted his nursery to reflect our design aesthetic with a little more flair!
Departing from the typical boys room colors of blue we decided to use the palette of black, white and gold. Understanding that black isn’t a typical color associated with a nursery we decided to play off the concept of the “rising sun” and incorporate our version of that onto the main wall. We wanted to make it look like sun rays coming from the crib. We didn’t want to use black/white stripes everywhere so there are dots, chevron and squares to give different textures.
We immediately fell in love with a teepee idea and picked up the LAND OF NOD black/white stripe teepee which also doubles as a great storage solution for toys and stuffed animals. My husband and I are really into the surf and skate culture here in Southern California and wanted to display that in some way. We took old skateboards and painted them white and used them as shelves adding our favorite books and animals on them. We also found these great hand drawn posters of all the Surf Breaks in California by MINI AND MAXIMUS and framed them. Adding the gold dot decals was a no brainer to add a softer element to the room and they matched the gold confetti curtains across the room.
We wanted to keep the rest of the room very modern and simple so the crib (BABYLETTO) and baby dresser (Land Of Nod) are smooth and clean.
Crib and Tee Pee
Changing Table Etc…
Custom Skateboard Shelf
Poster with all the California Surf Breaks
by catlin | Jul 2, 2014 | Featured
We were so honored when THE TEEN PROJECT committee came to CC Events wanting us to handle their planning and decor for a charity event in March. The Teen Project supports and guides teens who have recently graduated from the foster care system who have no family and no place to go. The project offers free room and board and full college support to ensure no one ends up on the street.
CC Events was tasked with coming up with the theme and decor direction and we put our whole hearts into this great cause. Seeing as these young adults, mostly women, don’t have much to look forward to we knew we wanted the event to be cheerful. The theme we landed on was “Sparkle and Shine” and all elements reflected that ethos. From inflatable swans in the pool to sparkly tables and bright and cheerful gift bags and runway accessories everything sure shined bright!!
The event was held on the roof of the Westin South Coast Plaza and a silent auction kicked off the event. From there it led to an all teen Fashion Show with some of the girls from Teen Project as models. South Coast Plaza donated all the clothing with designer looks from Diana Von Furstenberg, Anthropologie, Free People, Saks and more. We also had game booths where guests could win prizes from Vans, Stance Socks, Birthday Gram and more and all money was donated to the charity. It was a great night and we raised over $25,000 for The Teen Project.
Entrance and swans in the pool
Auction Area
Welcome
Gift Bags for Fashion Show
VIP Areas
Photos by: BLUE COTTON PHOTOGRAPHY
Linens by: LA TAVOLA LINEN
