Entry to Convention Center
We just came off the BIGGEST event we have EVER done. Holy cannoli! Last month we produced three massive events at three different locations for over 20,000 people. It was a Herculean effort and we could not be more happy with the results. Our friends over at LuLaRoe invited CC Events to executive produce this massive extravaganza! It took months of planning and lots of teamwork with a variety of people and companies to pull it off. Shout out to WEBB and Corp Staging for building, fabricating and making sure visuals and sound were on point.
The goal was to offer the 25,000 guests the most rewarding experience where they would learn how to grow their business through a series of presentations, installations, fashion shows and shopping at the Anaheim Convention Center while having time to relax and enjoy themselves at the opening and closing parties at Huntington Beach and Angel Stadium. We had over 1.5 million square feet to work with and we used every inch. Lots of color!
Anaheim Convention center served as the HUB of the LulaRoe VISION Convention. Here we held registration, welcome bag pick-up, the store, general sessions, breakouts, fashion show and an experience halls filled with all kinds of photo moments, art installations and activities. For three days 20,000 people utilized all that was offered in the space and had a great time. Check out the sizzle reels below for glimpses at all the action!
VISION VIDEO HERE
The kick-off event took place at Huntington Beach on the beach and it could not be a more beautiful night out. We had tons of games like corn hole and life size chess boards and custom swing sets and art installations. We had a variety of food vendors to cater to the guests before the ZIGGY MARLEY performance. Not interested in the above? Well then you could head over to the acoustic stage where a variety of local performers, including aerialists, entertained the crowd. Many thanks to BWG for helping to get structures erected and shuttling these folks around.
Angel Stadium is where we produced a private show with KATY PERRY. Yes, you heard that right. She played all the hits including I kissed a Girl, Teenage Dream, Firework, California Gurls and closed with an EPIC rendition of Roar. She was perfect for the crowd and really empowered all of the women and men who attended. Katy was super chill and fun to work with and we can’t say enough about how AWESOME the crew at Angel Stadium was. Like majorly on point.
The power of the people can sometimes be magical. Breast Cancer affects 250,000 people each year and the amazing folks at Manduka Yoga and Susan G Komen rose up to help fight it. Multi-city donation based yoga classes took place over Mothers Day weekend in hundreds of cities to combat this horrible disease. We were fortunate enough to produce these events in marquee cities. We took on the amazing and heartwarming task produce the yoga classes in NY’s Bryant Park, Chicago’s Maggie Daley Field, LA’s LMU University and Lombardi House, Hawaii’s Moana Hotel, Dallas Cowboys Training Facility, Miami’s Sacred Space and many more.
What transpired was a bounty of people coming together for a common cause to practice Yoga and fight a terrible disease. Multiple spokespeople inspired the crowd and made for a memorable Mothers Day Weekend.
Maggie Daley Park , Chicago
LMU, Los Angeles
LulaRoe Leadership conferences are full on with parties, trainings and major announcements. To kick things off right with over 1000 retailers (their sales force) we enlisted Disney to help us do things right. We had a really big announcement and it only made sense to have it take place at Disney California Advenure Park. What a thrill to work with the folks at Disney to announce the LuLaRoe for Disney Collection. We took over the WHOLE PARK– you heard that right — the WHOLE PARK and created a custom World of Color show to go along with it. What a thrill and I have to admit I rode the Cars ride 7 times in a row in literally 20 minutes.
The rest of the weekend was filled with conferences, trainings and culminated in a closing party at a local bowling alley but I’m still dreaming like a Disney Princess!
Who doesn’t love an amazing dinner by an acclaimed chef from a rocking LA restaurant paired with some amazing design touches by West Elm and music & audio provided by the top home hifi speaker company Sonos? Well we sure do so when we were asked to create an event during the Palm Springs Design week with Chef Sang Yoon of Lukshon fame, West Elm and Sonos we literally danced at the chance.
West Elm outfitted a home in the desert for Design Week and invited top furniture designers and media for a 6 course sit-down dinner where guests created a playlist that blasted through Sonos. When we tell you the setting was incredible, the food insatiable and the music EPIC were are not exaggerating!
Take a culinary + design journey below. Music included.
We work with a fabulous company called LulaRoe who loves color & happiness and who can deny that? They hold leadership conferences three times a year and we are fortunate enough to produce all of them. This recent one took place at the Riverside Convention Center and the theme was BE THE LIGHT.
Our opening party was held at a Roller Rink and everyone skated the night away! Our closing event was at March Air Base where we had America’s Got Talent Light Dancers lite up the night under the full moon. It was an EPIC event of dancing, food and great conversations.
BING, the Microsoft Search engine is pretty busy and we teamed up with our friends at Invisible North on a few summits for their Travel and Auto partners in Seattle at the Museum of Flight and Los Angeles at the Car Museum respectively.
They were so elated with what we accomplished at their summits they asked us to create a BingsGiving in 4 cities over the course of a week to give back to their clients and the communities. We held court at The FareStart in Seattle, The Perennial in San Francisco, Big Daddy’s Antiques in LA and The Intrepid in NYC.
The nights were filled with lots of food and lots of Giving. We created a Giving Wall and encouraged guests to bring gently used clothes and canned goods in order to receive pins to play games like cards and checkers. The best outcome was the nostalgic feeling of Thanksgiving in your parents house– board games and all!
*All pictures from the Los Angeles Event
Vendors: Erik Voake , Kreate Catering , Big Daddy’s Antiques, Mustard Lane,